PROFILE
Brand governance, design leadership, creative management. 15+ years turning brand vision into templates, guidelines, and systems that scale and cut production time by 50%+ along the way, by executing hands-on, high-volume creative production across digital, print, and event channels. Skilled at directing AI tools for copy, design, and workflow production, without sacrificing heart, brain, or hands-on craft. The one who actually enjoys building the templates.
EXPERIENCE
Learner’s Digest International
Marketing Content Manager
May 2025 – Mar 2026
Los Angeles, CA · Remote
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Owned brand narrative and campaign strategy across a multi-brand healthcare education portfolio by partnering with Marketing, Product, and Sales teams to translate brand vision into integrated campaigns across email, web, paid media, and social.
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Built the governance system (templates, workflows, and shared asset libraries) that let cross-functional teams execute consistently at speed, cutting production and delivery time by 50%+.
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Managed end-to-end project coordination for campaign delivery (intake, timelines, and budget tracking), directing external agency partners against brand and messaging standards.
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Refined AI-generated campaign copy via iterative prompting to replace generic, trend-driven drafts with sincere, audience-specific messaging that outperformed alternatives in engagement
Lead Designer
Nov 2018 – May 2025
Los Angeles, CA · Hybrid
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Defined brand identity and evolved visual/messaging strategy across multiple healthcare education brands, then built the template and asset system that let teams apply it consistently at scale.
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Served as brand governance lead for external agency partners, presenting creative concepts to stakeholders and coordinating timelines, review cycles, and deliverables against brand standards.
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Designed and project-managed integrated campaigns spanning web, email, paid media, social, and print, maintaining brand consistency across every channel and team handoff.
Outlook Amusements (California Psychics)
Associate Creative Director
Oct 2015 – Jun 2018
Burbank, CA · On-site
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Directed two original lifestyle photo shoots with brand talent — owning creative direction as well as production budget, vendor coordination, and shoot-day logistics — replacing stock imagery with an authentic, reusable visual library adopted across all campaign materials.
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Established brand and photography guidelines, templates, and asset libraries used across web, email, paid media, video, and print.
Ooyala
Design Manager
Jul 2012 – Jun 2014
Mountain View, CA · On-site
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Built the company's first comprehensive brand identity system — typography, color, layout, and presentation standards — from the ground up, establishing the visual foundation later scaled by the full marketing organization.
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Partnered with Marketing, Sales, and Product to translate complex, technical data into accessible, brand-consistent thought leadership assets, coordinating input and approvals across teams.
Visual Designer
May 2011 – Jul 2012
Mountain View, CA · On-site
Designed and coordinated marketing assets across web, email, presentations, and product communications as the company's first in-house designer, helping establish its visual brand.
Affinity Solutions
Designer
2009-2011
New York, NY · On-site
Designed marketing collateral, presentations, and digital assets for financial services clients.
Jordan Parnass Digital Architecture
Designer
2008-2009
Brooklyn, NY · On-site
Designed proposals, presentations, and marketing materials supporting brand communications.
EDUCATION
Fashion Institute of Technology
BFA – Graphic Design, 2008
New York, NY
SKILLS
Brand Strategy & Systems
Brand Architecture & Narrative
Brand Guidelines & Governance
Integrated Campaign Development
Digital Asset & Template Library Development
Program & Project Management
Workflow & Process Design
Intake & Request Management
Timeline & Budget Tracking
Vendor & Agency Coordination
Leadership & Partnership
Team Development
Cross-Functional Stakeholder Management
Tools
Asana, Smartsheet
Monday
Jira
Workfront
Trello
Marketo
HubSpot
Figma
Canva
Adobe Creative Cloud
Microsoft Office
PowerPoint
Google Slides