PROFILE
Brand governance, design leadership, creative management, project management. AI-assisted workflows, AI-refined campaign copy, AI-generative and analog design craft. 15+ years building the templates, guidelines, and intake processes that keep creative and marketing teams on time and on-brand, and cut production time by 50%+ along the way. Comfortable setting the direction and running the details, now including how AI tools fit into the system. The one who actually enjoys building the templates.
EXPERIENCE
Learner’s Digest International
Creative Brand Lead
May 2025 – Mar 2026
Los Angeles, CA · Remote
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Owned brand narrative and campaign strategy across a multi-brand healthcare education portfolio by partnering with Marketing, Product, and Sales teams to translate brand vision into integrated campaigns across email, web, paid media, and social.
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Built the governance system (templates, workflows, and shared asset libraries) that let cross-functional teams execute consistently at speed, cutting production and delivery time by 50%+.
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Managed end-to-end project coordination for campaign delivery (intake, timelines, and budget tracking), directing external agency partners against brand and messaging standards.
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Refined AI-generated campaign copy via iterative prompting to replace generic, trend-driven drafts with sincere, audience-specific messaging that outperformed alternatives in engagement.
Creative Manager
Nov 2018 – May 2025
Los Angeles, CA · Hybrid
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Defined brand identity and evolved visual/messaging strategy across multiple healthcare education brands, then built the template and asset system that let teams apply it consistently at scale.
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Served as brand governance lead for external agency partners, presenting creative concepts to stakeholders and coordinating timelines, review cycles, and deliverables against brand standards.
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Designed and project-managed integrated campaigns spanning web, email, paid media, social, and print, maintaining brand consistency across every channel and team handoff.
Outlook Amusements (California Psychics)
Associate Creative Director
Oct 2015 – Jun 2018
Burbank, CA · On-site
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Directed two original lifestyle photo shoots with brand talent — owning creative direction as well as production budget, vendor coordination, and shoot-day logistics — replacing stock imagery with an authentic, reusable visual library adopted across all campaign materials.
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Established brand and photography guidelines, templates, and asset libraries used across web, email, paid media, video, and print.
Ooyala
Design Manager
Jul 2012 – Jun 2014
Mountain View, CA · On-site
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Built the company's first comprehensive brand identity system — typography, color, layout, and presentation standards — from the ground up, establishing the visual foundation later scaled by the full marketing organization.
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Partnered with Marketing, Sales, and Product to translate complex, technical data into accessible, brand-consistent thought leadership assets, coordinating input and approvals across teams.
Visual Designer
May 2011 – Jul 2012
Mountain View, CA · On-site
Designed and coordinated marketing assets across web, email, presentations, and product communications as the company's first in-house designer, helping establish its visual brand.
Affinity Solutions
Designer
2009-2011
New York, NY · On-site
Designed marketing collateral, presentations, and digital assets for financial services clients.
Jordan Parnass Digital Architecture
Designer
2008-2009
Brooklyn, NY · On-site
Designed proposals, presentations, and marketing materials supporting brand communications.
EDUCATION
Fashion Institute of Technology
BFA – Graphic Design, 2008
New York, NY
SKILLS
Brand Strategy & Systems
Brand Architecture & Narrative
Brand Guidelines & Governance
Integrated Campaign Development
Digital Asset & Template Library Development
Program & Project Management
Workflow & Process Design
Intake & Request Management
Timeline & Budget Tracking
Vendor & Agency Coordination
Leadership & Partnership
Team Development
Cross-Functional Stakeholder Management
Tools
Asana, Smartsheet
Monday
Jira
Workfront
Trello
Marketo
HubSpot
Figma
Canva
Adobe Creative Cloud
Microsoft Office
PowerPoint
Google Slides