Building a scalable marketing campaign system
How I streamlined the brand and optimized planning, creative production, and cross-functional collaboration across multiple medical accreditation campaigns at Learner's Digest International.
Evolving a lifestyle brand through focused creative direction
California Psychics relied on a steady stream of original content to support digital marketing across web, email, paid media, social, and video. As Senior Designer, I helped shape the brand's visual direction by art directing lifestyle photography, producing content, and creating integrated campaigns that brought consistency across every customer touchpoint.
Building a technology brand from the ground up
When I joined Ooyala, the company had little beyond a logo and no dedicated marketing team. As the company's first in-house designer—and later Design Manager—I helped establish the visual brand, built scalable creative systems, and partnered across the organization to support marketing, sales, product, and developer communications.